Every brand is completely unique in its requirements, and also in its eventual aromatic representation. Working with brand custodians, we familiarise ourselves with a brand's every sensory detail.

Next, we go into the lab, where we have the most fun. It really is a 'lost in translation process' until we are ready to present to the client. We have an enormous palette of Aromas to choose from, ranging from fine fragrances and flavours to absolute naturals.

Presenting an Aromatic Brand Identity (ABI) to a client is a highly sensory experience. This is the part we thoroughly enjoy and our clients report feeling the same way. Exploring and sharing our understanding of the subtle science of smell is always rewarding.

But Aromatic development is not the totality of an ABI. It is crucial to contextualize it and make it relevant at each point of interface with the customer.

Once the Aromatic Signature is signed off, we go into production, preparing the one branded Aroma for every application needed.